What drives us? The joy of fishing with our own lures and the excitement of seeing other anglers succeed with our creations. Our products are the result of pure craftsmanship: handmade in Belgium, with an eye for detail and a true love for the sport. From designing and creating molds to casting and finishing each piece – we handle every step ourselves.

At Fish Impact, we love creating unique lures. We experiment extensively with different colors and therefore don’t work with a fixed color palette. Additionally, we offer custom colors tailored to your specific requests.

Our lures are already being used by anglers across Europe and even in distant countries like the United States and Canada. It’s incredible to see how our products reach fishing enthusiasts worldwide and contribute to their success.

At Fish Impact, we combine experience, innovation, and passion to deliver the best fishing experience for you. Together, we continue to build a brand rooted in family, craftsmanship, and a shared love for fishing.